Alex Hughes, a dynamic and commanding pop-country vocalist, takes the stage with a blend of femininity and fierceness that captivates audiences. Hailing from Calgary, AB, Alex's signature style combines a penchant for pop beats infused with contemporary country flair. Her latest single, "Until This Fire Dies”, produced by award-winning Dan Swinimer (Jojo Mason and Madeline Merlo), embodies her deep-rooted affection for country music while infusing it with a modern and alluring twist. The track earned Alex the coveted cover spot on Apple Music Canada’s “Canada’s Country” editorial playlist, and she performed the song live on Global Calgary in November 2023.
Alex's debut single, "Strong As You," rapidly gained a devoted following, ascending to the tenth spot among the most downloaded indies on Canadian country radio in its first week. The music video for her track "Tee Time" amassed over 78,000 views on YouTube."On The Line" was placed on Spotify's Live Country (North Country) editorial playlist "After 31" was added at SiriusXM's Top Of The Country Radio. She also received a 2022 & 2023 Horizon Female Artist of the Year nomination from Country Music Alberta and a Top 12 placement in the esteemed "Project WILD'' competition hosted by WILD 95.3